Behind the News

A broad majority of citizens in rural Ukraine* does not have any trust in media, whether it‘s TV, radio, print or internet. The reason for this is a massive intrusion of disinformation and biased articles serving political or economic stakeholders into mass media. The ECPMF and RPDI intend to improve the situation by stimulating a greater production of and a greater demand for quality journalism.
The project „re:start democratic discourse“ consists of three elements – a social media campaign for press and media freedom; trainings for bloggers, citizen-journalists and reporters from small media outlets and media literacy courses for pupils, students and citizens.

*According to a 2017 study by USAID

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The Project ...

... will create a long-term partnerships and networks between Ukrainian and German media organisations, NGOs stakeholders, and local and hyper-local media to promote knowledge exchange and to strengthen the Ukrainian media landscape and democracy.
Media literacy
By promoting media literacy citizens, most of all pupils, shall be enabled to categorise and to reflect on information. This implies a critical perception of propaganda, ‘fake news’ and ‘paid news’. By direct contacts with journalists and visits at media outlets, mechanisms of media will be made more transparent, thus to help strengthen and rebuild trust in trustworthy information producers
A set of tools should help to to promote high quality journalism in rural areas, including trainings in digitale self-defence, courses in fact-checking, ethics and legal basic knowledge. The main goal is to enable local media, no matter if established, independent or ‘no budget’, and opinion leaders to provide the public with high quality journalism, respecting civility, human rights and plurality. Another important topic will be to reflect on how to deal with ‘paid news’ and to raise awareness of the danger of self-censorship.
Social media
The social media campaign will strengthen the awareness for media freedom, media pluralism and democracy via a campaign, most of all on social media. The campaign will be jointly coordinated by all project partners, through the use of classic tools of marketing and PR. The campaign will be in a standardised, recognisable visual design, but flexible content wise. At first it will be about awareness raising.

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